Marketing Manager

Wat ga je doen?

• Collaborate with the Global Marketing Director and key stakeholders (market development, sales, technology, MarCom) to develop and execute market segment strategies.
• Maintain and update the addressable market map and manage the segment’s cross-functional team to optimize existing offers.
• Recommend initiatives through an annual segment plan, focusing on variable margin improvements across orders, customers, market segments, applications, and geographies. Monitor results and advise on resource adjustments.
• Lead the development of multi-generational plans with cross-functional input to achieve long-term market share targets.
• Support the SBU Leadership team in driving product strategy and business objectives.
• Lead, mentor, and develop direct reports within the marketing team.
• Build a strong network and establish yourself as a thought leader within assigned segments.

Wat vragen wij?

• Strong business and marketing acumen with 10-12 years of experience in commercial, marketing, or market-focused roles.
• Bachelor’s degree in marketing or textiles, with commercial experience in B2B2C business models.
• Deep understanding of the textiles industry and value chain, with proven ability to influence and drive behavior change at textile brands.
• Excellent project management skills, including the ability to prioritize, multitask, and communicate effectively.
• Global commercial experience preferred, especially in Asia.
• Willingness to travel internationally.

Wat bieden wij?

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.