Campaign Marketer (Libra - Legal AI Assistant)

What are you going to do?

What you’ll do?

1. Campaign execution for prospects & existing customers

• Develop and executes end-to-end campaigns throughout the full buyer and customer journey.
• Refine messaging per segment, DMU role, and customer status (prospect, active user, high-value, churn-risk).
• Position AI features and AI product benefits in a clear, valuable, and differentiated way.
• Connect campaign planning to product roadmaps, commercial priorities, and GTM flows.

2. Digital Execution & Optimization (Hands-On)

• Coordinate and build digital components of campaigns, such as:
• Marketing automation flows & nurture programs
• Email campaigns (for new and existing customers)
• Landing pages, forms, and conversion experiments
• A/B testing
• Optimize paid campaigns (LinkedIn, Google, intent data).
• Strengthen conversion and customer adoption through data-driven insights.
• Apply growth marketing principles (experiments, rapid iteration) for both new and existing customers.

3. Coordination & Cross-Team Collaboration

• Coordinate and align with other marketing teams, product, sales, …
• Anchor campaign activities in sales cycles, account strategies, product usage data, and customer journeys.
• Provide clear briefings and planning, ensuring the quality of digital deliverables.

4. Analysis, Metrics & Growth Results

• Monitor campaign performance closely: reach, engagement, MQL→SQL, pipeline contribution, ...
• Actively manage customer-focused growth metrics, such as:
• Trial → activation
• Demo → deal conversion
• Product adoption & usage signals
• Retention
• Upsell & cross-sell opportunities
• Churn-risk indicators

What do we ask?

Skills & Competencies

• Strong digital marketing skills (automation, paid, CRO, UX, CDP/CRM knowledge).
• Understanding of SaaS and AI lifecycle marketing: awareness → trial → adoption → usage → upsell → retention.
• Experience with campaigns for both new and existing customers.
• Able to translate complex digital propositions into understandable campaigns.
• Strong in both concepting and concrete digital execution.
• Data-driven, analytical, and experiment-oriented.
• Excellent stakeholder management and communication.
• Practical project management: end-to-end coordination.
• Proficiency in English and Dutch.

Experience & Background

• 2+ years of experience in B2B campaign marketing or digital marketing.
• Demonstrable experience with campaigns for digital products, SaaS solutions, or AI-based products.
• Experience with customer-focused campaigns (adoption, retention, upsell).
• Experience with marketing automation platforms.
• Experience with paid B2B channels (LinkedIn, Google, intent-based ads).
• Experience in environments with complex decision-making and longer sales cycles.
• Experience working in a matrix structure within a multinational organization.

What do we offer?

In addition to a compensation and benefits package in line with the market, we also offer the following:

• A full-time work week of 36 hours.
• Personal choice budget for additional salary or additional vacation hours.
• Holiday allowance.
• Home office allowance.
• Commuting allowance.
• Pension scheme.
• Collective Health care agreement (optional).
• Company bicycle plan (reductions when buying a new bike)
• Device plan (you can buy a technical device every 3 years with reduction)
• Possibility to order a (standing) desk, additional monitor, chair etc for your home office setup
• LinkedIn Learning license
• Free GoFluent license: foreign language learning platform for multiple languages and multiple levels
• Yearly company events (Christmas & Summer party, sports tournaments, etc)
• A flexible, hybrid work setup in which we work twice a week at the office.
• An engaged, diverse, and quality-driven team.
• A culture that celebrates diversity and values talent.