Field Marketing Manager – Emerging Markets

Wat ga je doen?

• Market understanding (competitive landscape, distinctive ADP competence, market problems, TAM – total addressable market by segment and persona, value proposition of ADP solutions and prospect/customer pain points).
• Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in the market.
• Create marketing plan aligned to ESI central strategy as well as to local country needs.
• Drive integrated marketing campaigns that deliver growth – leveraging ESI and global tools and resources and/or creating something from scratch which speaks directly to the target market as needed.
• Partner with sales, enablement, and country management to create a shared sense of ownership, a joint calendar of activity and metrics by which we measure success.
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs.
• Play active role in marketing communication.
• Partner with regional product marketing to develop tools, programs in a box, training and content to successfully highlight local products in the marketing mix.
• Partner with the ESI public relations team, and local PR vendor to support relevant stories, coverage, and brand building in the local market.
• Manage the budget allocated for growth initiatives
• Forecast, measure, analyse, report on impact and ROI of programs.
• Evaluate, select, and manage local physical/virtual event-related vendors that contribute to local demand creation programs.
• (with sales) target account strategies to support account-based selling.
• Marketing content: localise global marketing assets by adding appropriate localisation, develop case study for reference clients, sales collaterals, selling tools.
• Review all the marketing assets and asses if fit for local markets, adapt if needed

Wat vragen wij?

• Extensive knowledge of the payroll and HCM market categories an advantage.
• In-depth knowledge of sales and marketing practices.
• Strong strategic thinking and executional skills, and the ability to generate credibility with and respect from participants at all levels.
• Outstanding communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management).
• Proven history of managing multiple projects on tight deadlines timeframes and driving meaningful results (top-line and/or bottom-line) for the company.
• International business experience is a definite plus.
• Exposure to working in large, global, and matrixed organizations.
• Result oriented, proactive and able to work on his/her own initiative.
• Accuracy and attention to detail.
• Excellent teamwork and communication skills.
• Positive self-motivating attitude and driven to make an impact.
• TechStack to use: Salesforce.com (SFDC); Eloqua (indirect); Excel; Folloze: PowerPoint; analytics and workflow software; ON24 webinar platform; 3rd party virtual event platforms.

Wat bieden wij?

• Growth and sales driven mindset
• Excellent business English speaker (C1+).
• Another European language is a plus.
• Willingness to travel up to 20% of time
• 5-8 years B2B marketing experience, with a proven track record of sizeable new business wins. (HR and payroll software experience desirable but not essential.)
• Pragmatic and collaborative in nature and execution.
• Experience of multiple related teams, budget management experience.
• Bachelor’s degree or equivalent in marketing, journalism, or communications.
• Excellent analytical, communication skills in matrix organization.
• Presentation skills/strong organization skills and result oriented.
• Agile / adaptable approach to manage changing market conditions.